Online Personalization Means Prices Are Tailored to You, Too

28/10/2014 3 min
Online Personalization Means Prices Are Tailored to You, Too

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Episode Synopsis

Christo Wilson, a computer scientist at Northeastern University, says prices online are "super subjective" and vary according to your past clicks and purchases or whether you are shopping on a mobile phone. Christopher Intagliata reports.
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