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Listen "385 | Celebrating the Art: National Martial Arts Appreciation Month Unveiled"
Episode Synopsis
Join us as we dive into the exciting plans and strategies for National Martial Arts Appreciation Month. This episode unpacks a month-long campaign designed to educate, engage, and expand our martial arts community.
Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We'll also discuss our innovative approach to using corporate sponsorships and referral programs to enhance participation and support.
Tune in to learn how we’re making martial arts more accessible and celebrated than ever before!
Podcast Purpose
Discuss plans and strategies for National Martial Arts Appreciation Month
Key Takeaways
Month-long campaign to promote martial arts appreciation and education
Includes buddy week/days to bring in potential new students
Leverages videos, blog posts, seminars, events to showcase martial arts
Opportunity to raise funds via corporate sponsorships for t-shirts, etc.
Ties into referral programs to incentivize bringing in new members
Topics
Video Testimonials
Students, parents, instructors film videos on why they appreciate martial arts
Helps educate clientele and showcase reverence for the arts
Can turn into social media content, website testimonials
Blog Posts
Publish blog posts highlighting history/origins of different martial arts styles
Educates students on the rich heritage
Can be delegated to instructors to author
Words of the Week
Highlight inspirational words (grit, legacy, etc.) via posters, discussions
Reinforces values and mindset around martial arts training
Buddy Week/Days
Students can bring friends to try a class for free
Gives free t-shirt to student and guest
Helps drive new membership signups via referral program incentives
Seminars/Events
Host seminars with guest instructors from other styles
Virtual options allow sharing between schools
Movie nights, tournaments as additional events
Corporate Sponsorships
Secure corporate sponsors to fund t-shirt costs
Sponsors get logo/promotion across school channels
Can turn a profit after covering t-shirt expenses
Next Steps
Identify potential corporate sponsors to approach
Plan schedule of videos, blogs, words of week
Set dates for buddy days/week, seminars, events
Action Items
Sign up new students from campaign
Get sponsorship from local businesses for t-shirts for campaign
Create blog posts highlighting different martial arts styles taught at school
Effectively communicate importance and benefits of martial arts to students
Have friend do seminar at school
Implement referral program with buddy week as part of National Martial Arts Appreciation Month campaign
PDF Link Referred To In The Podcast Below:
DOWNLOAD THE PDF HERE
Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We'll also discuss our innovative approach to using corporate sponsorships and referral programs to enhance participation and support.
Tune in to learn how we’re making martial arts more accessible and celebrated than ever before!
Podcast Purpose
Discuss plans and strategies for National Martial Arts Appreciation Month
Key Takeaways
Month-long campaign to promote martial arts appreciation and education
Includes buddy week/days to bring in potential new students
Leverages videos, blog posts, seminars, events to showcase martial arts
Opportunity to raise funds via corporate sponsorships for t-shirts, etc.
Ties into referral programs to incentivize bringing in new members
Topics
Video Testimonials
Students, parents, instructors film videos on why they appreciate martial arts
Helps educate clientele and showcase reverence for the arts
Can turn into social media content, website testimonials
Blog Posts
Publish blog posts highlighting history/origins of different martial arts styles
Educates students on the rich heritage
Can be delegated to instructors to author
Words of the Week
Highlight inspirational words (grit, legacy, etc.) via posters, discussions
Reinforces values and mindset around martial arts training
Buddy Week/Days
Students can bring friends to try a class for free
Gives free t-shirt to student and guest
Helps drive new membership signups via referral program incentives
Seminars/Events
Host seminars with guest instructors from other styles
Virtual options allow sharing between schools
Movie nights, tournaments as additional events
Corporate Sponsorships
Secure corporate sponsors to fund t-shirt costs
Sponsors get logo/promotion across school channels
Can turn a profit after covering t-shirt expenses
Next Steps
Identify potential corporate sponsors to approach
Plan schedule of videos, blogs, words of week
Set dates for buddy days/week, seminars, events
Action Items
Sign up new students from campaign
Get sponsorship from local businesses for t-shirts for campaign
Create blog posts highlighting different martial arts styles taught at school
Effectively communicate importance and benefits of martial arts to students
Have friend do seminar at school
Implement referral program with buddy week as part of National Martial Arts Appreciation Month campaign
PDF Link Referred To In The Podcast Below:
DOWNLOAD THE PDF HERE
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