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Listen "384 | Summer Strategies Unwrapped: Boosting Martial Arts School Growth with Creative Marketing and Community Engagement"
Episode Synopsis
Podcast Purpose
Discuss end of summer ideas and marketing strategies for martial arts schools
https://youtu.be/dfTkK0ZHAXM
Key Takeaways
Many schools experienced slower summer camps/enrollments this year
Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie
Explore guerrilla marketing - fairs, parades, libraries, movie theaters
Leverage parents as ambassadors for social media promotion
Send targeted promotions to prospects for end-of-summer specials
Stephen Oliver's new book has good reminders on multi-channel marketing
Topics
Buddy Nights/Events
Hosting a "Buddy Bash" - students bring non-member friends for games/activities
Follows up with offer to join
Helps drive end-of-summer enrollment
Picnics & Tournaments
End-of-summer picnics build stickiness through camaraderie
Run kickball/wiffleball tournaments leading up to picnic championship
Gets students/families engaged and excited
Guerrilla Marketing
Booths at fairs, parades, libraries for demos/lead collection
Movie theater presence for relevant kid movies
Direct mail/handout postcards in neighborhoods
Parent Ambassadors
Empower top parents to share social posts with referral links
Provide sample captions highlighting student experiences
End-of-Summer Promotions
Email/text prospects with limited-time free trial offers
Capitalize on back-to-school timing
Stephen Oliver's Book
"6 Steps to 100 Students in 100 Days"
Emphasizes multi-channel, high-volume marketing
Good reminders of grassroots tactics
Next Steps
Plan National Martial Arts Appreciation Month activities for September
Communicate importance of year-round training to parents
Explore targeted automations (e.g. for students turning 13)
Action Items
Read Stephen Oliver's new book '6 Steps to Getting 100 Students in 100 Days' and incorporate relevant strategies into the National Martial Arts Appreciation Month podcast and PDF materials.
Discuss end of summer ideas and marketing strategies for martial arts schools
https://youtu.be/dfTkK0ZHAXM
Key Takeaways
Many schools experienced slower summer camps/enrollments this year
Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie
Explore guerrilla marketing - fairs, parades, libraries, movie theaters
Leverage parents as ambassadors for social media promotion
Send targeted promotions to prospects for end-of-summer specials
Stephen Oliver's new book has good reminders on multi-channel marketing
Topics
Buddy Nights/Events
Hosting a "Buddy Bash" - students bring non-member friends for games/activities
Follows up with offer to join
Helps drive end-of-summer enrollment
Picnics & Tournaments
End-of-summer picnics build stickiness through camaraderie
Run kickball/wiffleball tournaments leading up to picnic championship
Gets students/families engaged and excited
Guerrilla Marketing
Booths at fairs, parades, libraries for demos/lead collection
Movie theater presence for relevant kid movies
Direct mail/handout postcards in neighborhoods
Parent Ambassadors
Empower top parents to share social posts with referral links
Provide sample captions highlighting student experiences
End-of-Summer Promotions
Email/text prospects with limited-time free trial offers
Capitalize on back-to-school timing
Stephen Oliver's Book
"6 Steps to 100 Students in 100 Days"
Emphasizes multi-channel, high-volume marketing
Good reminders of grassroots tactics
Next Steps
Plan National Martial Arts Appreciation Month activities for September
Communicate importance of year-round training to parents
Explore targeted automations (e.g. for students turning 13)
Action Items
Read Stephen Oliver's new book '6 Steps to Getting 100 Students in 100 Days' and incorporate relevant strategies into the National Martial Arts Appreciation Month podcast and PDF materials.
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