ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 2: Nancy Harhut on Behavioral Science"
Episode Synopsis
Nancy Harhut is a veteran marketing creative and author of "Using Behavioral Science in Marketing," a practical guide on applying behavioral science principles to marketing communications.
She shares some of her favorite behavioral finance marketing techniques, why they're so effective, and how to sell decision science techniques to clients.
She shares some of her favorite behavioral finance marketing techniques, why they're so effective, and how to sell decision science techniques to clients.
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