Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your school website design and layout, your school social media interactions, and your mascot to how your staff answers the phones. Your brand is that cohesive identity that you want to solidify in your customers’ minds. It requires establishing a look and feel that supports your brand goals consistently and avoids variations that will dilute or even disintegrate your brand identity. So, let’s talk about how to use school mascots and logos to contribute to your cohesive brand identity.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

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