In this episode of the Schmidt List, host Kurt Schmidt sits down with David Ratner, a veteran in the book PR industry with over 30 years of experience. David delves into his extensive background, having run one of the largest book publicity agencies in the country and now focusing on helping nonfiction authors, especially in the business space, leverage their books as powerful tools for brand equity and thought leadership.Kurt and David discuss invaluable advice for first-time authors, emphasizing that despite the crowded book market, there's still room for unique voices. They explore the various publishing options available today and stress the importance of utilizing a book as a new-age business card to build credibility and open doors.David shares insights on the PR landscape, offering a glimpse into his customized approach based on clients' goals, needs, and budgets. From creating digestible content to leveraging network connections, David uncovers strategies authors can use to maximize the impact of their books, even after the initial launch.Listeners will gain a deeper understanding of the nuanced world of book promotion, the importance of engaging content, and how to set realistic expectations for ROI from PR efforts. Whether you're a seasoned author or just thinking about writing your first book, this episode is packed with expert advice to help you navigate the journey from writing to successfully promoting your book.Tune in to learn the secrets of turning your book into a powerful marketing tool and how to make it work for your long-term business success. Don’t miss this engaging conversation with David Ratner on the Schmidt List!Visit" https://www.linkedin.com/in/david-ratner-81b9367/Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

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