In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. We talk about:How technological and generational shifts have made the dominant marketing funnel redundantHow to overcome the barrier of algorithmsWhy you should treat content formats as core brand resources Plus, we look at best practices from the fashion and tech industries  Hosts:Konrad Olsson, Editor-in-ChiefErik Olofsson Haavikko, Creative director,, —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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