Listen "Building an AI Innovation Culture"
Episode Synopsis
Building an AI Innovation Culture to Scale Marketing: Medico Digital's Journey with AIIn this episode, Ollie from Medico Digital shares insights into how the agency is fostering a culture of AI innovation to scale their marketing. Learn how Medico Digital is improving online access to healthcare information, reflecting on the company’s 10-year journey, their goals for international growth, and how they’re embedding AI into their daily operations. Hear about their practical use of AI to enhance engagement, streamline workflows, and support content creation. If you're curious about how AI can enable growth and operational efficiency, this conversation is well worth a listen.00:00 Introduction to Medico Digital00:53 Company Growth and Ambitions02:33 Scaling with AI04:44 AI in Practice06:42 Challenges and Resistance08:53 AI Tools and Implementation17:08 Future of AI and Business19:15 Personal Insights and Conclusion
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.