What if the most valuable part of a property isn’t the land or the lease - it’s the invisible trail of data living inside it?Matthew Schneider, Founder & CEO of Building, joins Scaling Station to dig into how real estate is finally being digitized — and why most of what’s happening so far misses the point. Recorded amid travel, trades, and even a COVID battle, this episode pushes past buzzwords to show how tech can genuinely reduce risk and unlock liquidity.In this episode you'll hear:How Matthew pivoted from tokenized syndication to monetizing property dataWhy blockchain is about authenticity, not hypeThe real power of a digital twin: remote monitoring, predictive maintenance, investor confidenceHow certified, audited digital assets can command a premiumA step-by-step playbook: organize, verify, automateIf you invest in, build, or underwrite real estate, this is your roadmap to making assets smarter, more transparent, and more liquid.Connect: Matthew A. Schneider on LinkedIn | Listen to his podcast: Code & Concrete#PropTech #RealEstate #DigitalTwin #Tokenization #BuildingTech #AssetData

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