Scaling Expertise

Scaling Expertise

Por: Erin Austin
Unlock the power of your expertise and learn how to scale your business while safeguarding what matters most. Hosted by Erin Austin, a seasoned lawyer with over 25 years of experience advising global corporations like Warner Brothers and MGM, Scaling Expertise delves into the practical strategies and insights that today’s top coaches, consultants, and B2B professionals are using to create thriving, scalable businesses.

Each episode uncovers how exceptional leaders bridge the gap between delivering value to their clients and securing their intellectual property. We tackle the often-overlooked challenges of protecting your ideas, ensuring that your hard work benefits you—not someone else.

Join us as Erin interviews inspiring leaders in Leadership & Development, Coaching, and Consulting who have navigated these challenges. You’ll gain actionable insights into safeguarding your IP, leveraging contracts effectively, and building sustainable growth for the long term.

Whether you're a seasoned professional looking to scale or just beginning your journey, Scaling Expertise is your guide to transforming your business while protecting your most valuable assets.

Scaling Expertise is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit. 

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121 episodios disponibles

Latest episodes of the podcast Scaling Expertise

Mostrando página 6 de 7

E20: Making Profitable Decisions with Melissa Houston 17/10/2022
E19: Beating The Broken Cookie Effect with Patty Block 03/10/2022
E18: Can I Use That? Guidelines for Using Third Party Materials in Your Business 19/09/2022
E17: The 6 to 7 Figure Transition [Predictability] with Jessica Fearnley 05/09/2022
E16: How NFTs, Blockchain Technologies, and the Metaverse Apply to Your Expertise Business [Asset Building] with JoAnn Holmes 22/08/2022
E15: The Fine Line Between Certification and Franchising 08/08/2022
E14: Yes, Your Online Community Is An Asset [Asset Building] with Shannon Paris 25/07/2022
E13: Being an Authority Without Losing Your Identity [Authority Building] with Leah Neaderthal 11/07/2022
E12: Case Study: Starting a Certification Program with Natalie Gingrich 28/06/2022
E11: Let's Talk Trademarks with Radiance Harris, Esq. 14/06/2022
E10: Do You Own What You Think You Own? [Asset Building] 31/05/2022
E9: How to create learning experiences that transform your clients with Manja Horner [Asset Building] 17/05/2022
E8: Making Your Purpose The Foundation of Your Strategy with Katie Burkhart [Predictability] 10/05/2022
E7: How Thought Leadership Powers You and Your Business with Carol Cox [Authority Building] 02/05/2022
E6: How To Niche Down Your Expertise Business with Alastair McDermott [Authority Building] 25/04/2022
E5: The Benefits of Licensing Your Expertise [Asset Building] 18/04/2022
E4: What is the Revolution You Want to Lead? with Rochelle Moulton [Authority Building] 11/04/2022
​​E3: The Fundamentals of Selling a Service-Based Business with Business Broker Kate Vriner [Exit Planning] 04/04/2022
E2: How to Flip the Script on Your Mindset Blocks with Jaclyn Mellone [Mindset] 04/04/2022
E1: Will Your Business Be Ready to Sell When You Are Ready to Exit? 04/04/2022
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