Summary In this conversation, I share insights on how brands can identify and leverage white space opportunities in the beauty and retail industry. I draw from my experience as a former retail buyer. I discuss the importance of understanding market gaps, the dynamics of retailer relationships, and the significance of consumer insights.   I emphasize the need for brands to recognize what retailers value, such as margins and consumer targeting, and how to effectively shop the retailer to find unique opportunities for product placement and growth.   Chapters 0:00 Intro 0:40 Buyer's Responsibilities 2:02 Identifying Whitespace with Consumer Insights 3:35 Launching This is L & The Honeypot Company 6:32 How Aligning with a Buyer Helps Your Brand 9:41 Bringing In a New Consumer 11:51 Hero Cosmetics Spotlight 13:11 Category Observations Lead to Whitespace 14:35 Shop the Retailer Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

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