B2C vs B2D - marketing to developers with Ronak Ganatra

09/08/2022 16 min Episodio 13
B2C vs B2D - marketing to developers with Ronak Ganatra

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Episode Synopsis


Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.What we cover(00:37): What was it like on your first day working at Hygraph versus three years later?(07:03): What do you think being a better developer marketer means?(08:36): How do you approach things like performance marketing?(12:17) How should developer marketing teams be working with sales teams?Where to hear from RonakTwitter: @gunnyganatrasavepadhttps://marketingto.dev

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