Norman is an inspirational international entrepreneur who founded multiple successful businesses including The Cloud - Europe's largest WIFI operator, Inspired Gaming Group - the world's largest company in the server-based gaming domain, Trinity Commerce - one of the first eCommerce services companies in the world and Crowley Carbon. Today, Norman Crowley is the Founder of Coolplanet, a family of revolutionary companies working in collaboration to cool the planet as fast as possible.  He has successfully grown numerous businesses from start-ups to millions in annual sales through effective business planning, creative sales techniques, and innovative marketing. Listed as one of Ireland’s top entrepreneurs, he was nominated for the 2011 Ernst & Young Entrepreneur Of The Year and is known for his contagious passion for excellence, his talent for resourceful business solutions, and a capacity for motivational leadership. He is currently a Board member of i2e2 Research Centre which focuses on researching energy efficiency improvements and is on the board of First Step Georgia (FSG) – a not-profit organization dedicated to enhancing the quality of life for children with special needs. Today we discuss: Why developing a psyche for scaling by doing the inner work as a leader is absolutely critical. Why your proposition should focus on helping your customers with their bottom line as a Trojan horse for your own. Creating a structure to support your team and developing their tactical mental and spiritual capabilities. How to support high performers by addressing underperformance of other team members. How to generate the courage to communicate candidly. The importance of having big goals focused on making a greater global impact. The importance of hiring great people and those who are energy radiators aligned to your values. Quote “When you get up in the morning whether it's minding your children, or creating a startup or whatever you are doing, that is what defines you. The money is just points in the game. Don't confuse money being important with the reason why you're doing it. Money is just the speedometer that's telling you how fast you’re going. It's really about what are you doing and the way you work. What I have learned by not retiring at 28 is that it's about the work which is why we were probably doing 6½ days a week and very long days and I haven't needed to work in 25 years.” Contact Norman Twitter: @Normancrowley1 Website: www.coolplanet.ie   Website: (cool electric cars): www.studioava.com/ Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business  About the Host Director and Founder of Simple Scaling, Brendan brings 25 years’ experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.   https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team   Contact Simple Scaling: www.simplescaling.com   

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