In today’s episode I’m delighted to introduce Marga Hoek, a member of Thinkers50. Marga is that rare combination: a true visionary on sustainable business and capital and a successful, innovative business leader who understands and applies the commercial realities of business. Marga is also the award-winning author of the Trillion Dollar Shift which is the first ever business book on the opportunities that the UN’s Sustainable Development Goals open to business and capital. It features over 50 inspiring case studies, across every sector from agriculture to energy to ICT and advanced technologies.   As the most appreciated speaker on sustainable business and capital, she is considered one of the most influential thought leaders leading the way in the transition towards a sustainable world. Marga was the CEO of three businesses and board member of many international companies. In today’s episode, Marga talks about:    How sustainable business is good business How tech can help businesses meet sustainability goals  How tech can be good for the planet Businesses don't have to make a choice between profit and sustainability The breakthrough in setting the UN’s Sustainable Development Goals   How SMEs can leverage the Sustainable Development Goals to scale with purpose  Why businesses cannot survive in a collapsing world  How the COVID crisis brought a lot more awareness about sustainability  How business leaders can create a more sustainable business and the benefits  Why your clients, your customers and your employees expect you to be sustainable   Why the majority of millennials want to work for a purpose driven company  How an organisation can become sustainable  Why companies with a purpose attract better talent, clients and more profit   Why the Sustainable Development Goals provide a framework for companies who may struggle with the whole concept of purpose.  The five qualities of an SDG leader  The importance of bold objectives  How gender equality equals growth   Advanced technologies and what to do with them  Key Takeaway   If you are an SME and want to become sustainable, choose one or two things to begin with. You can’t do everything. Focus on the things that will make a difference for your clients, tie into your markets and help you to grow as a business.  Contact Marga   https://www.linkedin.com/in/margahoek/   Orsted Energy  The World’s most sustainable energy company, and a global leader in the transition to green energy https://orsted.co.uk/   About the Host      Director and Founder of Simple Scaling, Brendan brings 25 years’ experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.     https://www.linkedin.com/in/brendan-mcgurgan-11854a13/  https://simplescaling.com/meet-the-team  

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