Carmine is a three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and leadership advisor for the world’s most admired brands. A “communications guru,” according to Publishers Weekly, Gallo has written 10 books which have been translated into more than 40 languages. Carmine’s forthcoming book is one to look out for, ‘The Bezos Blueprint’ which focuses on the communication strategies that Jeff Bezos implemented to fuel Amazon’s growth. Gallo’s books have been endorsed by the likes of Howard Schultz, Vinod Khosla and Marc Benioff and a wide range of experts from Tony Robbins to Adam Grant. Gallo has built a reputation for transforming leaders into powerful storytellers and communicators at the world’s largest and most admired brands such as: Amazon Web Services, Allstate, Apple, Berkshire Hathaway Home Services, Coca-Cola, Google, Intel, LinkedIn, McKinsey, Microsoft, and many others. In today's conversation we will explore: Why excellent writing skills are essential in today’s business environment The fundamentals of writing and lessons learned from Jeff Bezos How to maximise the impact of your writing skills using the active voice The importance of storytelling and the fundamentals of a great origins story with an Act 1, 2 and 3 Lessons from Steven Jobs on how to tell a story The story on how Amazon got its name Why it is essential that you repeat your mission every chance you get Contact Carmine LinkedIn: https://www.linkedin.com/in/carminegallo/ Website: https://www.carminegallo.com/ Buy Carmine’s Books The Bezos Blueprint - Communication Secrets of the World's Greatest Salesman – order here: https://www.carminegallo.com/ Five Stars: The Communication Secrets to get from Good to Great The Storytellers Secret Talk Like TED The Presentation Secrets of Steve Jobs 10 Simple Secrets of the World’s Greatest Business Communicators The Apple Entrepreneur Fire Them Up The Power of Four Square Buy the Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business Simple Scaling: 10 Proven Principles to 10X Your Business About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.  Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Contact Brendan or Simple Scaling: Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/  Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg  TikTok: https://www.tiktok.com/@simplescaling?lang=en

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