100,000 customers in less than three years—Hedda, co-founder and CEO of Lassie, shares how her company is transforming pet insurance by focusing on prevention, helping pets live healthier, longer lives.

In this episode, Hedda takes us through her entrepreneurial journey, from a career in investment to launching Lassie in 2021. She talks about the challenges of finding the right co-founders, expanding into tough markets like Germany, and how Lassie scaled rapidly while keeping the team lean. Hedda also reveals how she balances startup life with personal well-being, finding clarity through horseback riding.

Discover how Lassie listens to its customers, takes bold risks to scale, and plans to build an all-in-one pet care platform through its growing ecosystem.

Tune in to learn more about Lassie’s game-changing approach to pet insurance and Hedda’s insights on building and scaling a company efficiently.

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