ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "April Dunford on Why Positioning has a Positioning Problem."
In this week's episode we are chatting with April Dunford, founder of Ambient Strategy and positioning expert. April is a seasoned marketer and executive at both startups and Fortune 500 companies. She has launched 16 products, the vast majority of which were wild successes. Tune in to the podcast and find out why positioning matters and why it is critical to your startups success.
In God we trust