EPISODE SUMMARYIn today’s episode of SaaS-Story in the Making, founder and CEO of Ardent Growth Skyler Reeves graces us with his top-notch strategies on using content marketing to drive growth with host Matt Wolach. Through his long marketing career, Reeves has developed a great understanding of every little thing about creating content that generates leads to get people to your product and solution. His content intelligence consultancy uses business intelligence to develop evergreen content for B2B SaaS companies. So, don’t go to market until you watch this.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 184, “How Content Marketing Drives Continuous Growth”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Skyler Reeves, CEO & Founder of Ardent GrowthTOP TIPS FROM THIS EPISODEFigure Out Your Buyer Persona to ResonateUnderstand What Your Successful Competitors Are DoingAlign the Content to the Business StrategyEPISODE HIGHLIGHTSContent Marketing Is a Form of AcquisitionBottom-of-Funnel Content Drives Prospects to Take ActionContent Strategy & Planning Are Widely DifferentTOP QUOTESSkyler Reeves[19:46] “Find a really good person to manage content operations. Figure out what you know. Define your business strategy. Don't pay attention to traffic pay attention to conversions right to things.”[20:00] “To actually have a business impact, don't fall down the fallacy of, you know, will convert on through email.”[20:14] “Hire a good person [and] get them in place. And make sure that any writers that are creating that content are having conversations with the founder.”[20:47] “Don't just throw content at the wall to see what sticks.” Matt Wolach[06:55] “Figure out who your best persona is, and direct content towards them.”[09:09] “Direct your content towards somebody who already may be feeling the problems [you’re] feeling like they need a solution, and try and get them. [18:41] “When I see a piece that you can tell has been well researched, you can tell has data behind it, you can tell that they know what they're talking about. That's super powerful.”LEARN MORETo learn more about Skyler Reeves and Ardent Growth, visit https://ardentgrowth.com/.You can also find Skyler Reeves on LinkedIn at https://www.linkedin.com/in/skylerreeves/.For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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