EPISODE SUMMARYAndrew Rinaldi, a co-founder at Defendify, lays Cybersecurity bare while discussing the tactics he and his team used to scale Defendify with Matt Wolach, the host of SaaS-Story in the Making podcast.Andrew discusses the pivotal role Cybersecurity plays in business today. He touches on the ideal treatment Cybersecurity should get from the leadership level of businesses. Andrew also talks about the driving force for Cybersecurity and how businesses could scale in a world of bugs, phishing, malware, ransomware, and cyberattacks.Andrew also shares tested tips for business success. He caps it all off with pieces of advice to software founders.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Cybersecurity: Who Needs It and WhyHost: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorGuest: Andrew Rinaldi, co-founder at DefendifyTOP TIPS FROM EPISODENo One is SafeOne Cyber Defender Cannot Save the Cyber WorldYour Value System is Your BasisEPISODE HIGHLIGHTSYes, you have Sensitive DataA Blockchain of Hands is neededPrioritize CybersecurityTOP QUOTESAndrew:[03:54] “Cybersecurity is a core function in your business”[05:27] “It is the things that people don’t want people to find that attackers are after.”[08:45] “Take something in your business and ask yourself if you would care if other people saw it. If yes, you have sensitive information.”[11:48] “Cybersecurity is a business issue, a socio-economic issue, a continuity issue, and a brand and reputation issue.”LEARN MORETo learn more about Andrew Rinaldi and Defendify, visit: https://www.defendify.io/  You can also find Andrew Rinaldi on LinkedIn at https://www.linkedin.com/in/tarinaldi/   For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.                                               As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-mattGet even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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