This week I spoke with Rajan Maruthavanan from Upekkha. Rajan is an expert at helping SaaS founders get off the ground successfully and do it with little to no cash investment. In fact, he has helped over 100 startups build and launch their product. In particular, we talk about:How SaaS has changed the sales paradigmWhy product and sales have to work really closelyThe 4 milestones on the road to product/market fitRajan is crazy smart about startups and achieving traction on the way to scale. I really learned a lot from his wisdom.To learn more about Rajan and Upekkha, visit: https://upekkha.io/Follow Rajan on LinkedIn at: https://www.linkedin.com/in/thiyagarajan/Find Rajan on Twitter: https://twitter.com/mtrajan--For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt. Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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