In this week's episode of Scale ups and downs, our panel discusses what it means to be building a company in a hyped up market. In the past two years alone on the so-called, product COVID-fit versus product market-fit. Alongside Marta, Devin Hunt and Natasha Lytton from European venture capital firm Seedcamp offer their pearls of wisdom on how to successfully scale in trending spaces while maintaining focus on your strategy.Founders Robinson Nouveau (SquadPal) and Josh Parfitt (PORTL) respectively ask:How to prioritize your marketing campaigns in early SaaS, and how to differentiate yourself from competition when building a startup in a very hot sector.For more info from our panel, please follow their social handles:Devin Hunt and Natasha LyttonAnd for more information about what our founders are creating, please visit:Robinson Nouveau and SquadPalJosh Parfitt and PORTL

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