In this conversation, Simon and Dan delve into the significance of competition in the workplace, exploring how it drives innovation and growth. They discuss the importance of understanding customer needs, the balance between customer feedback and innovation, and the role of long-term planning in business strategy. The conversation also touches on Apple's unique approach to competition, the value of user experience, and the potential for collaboration among competitors.LinksUbiq: www.ubiqeducation.comThe Bonjour Agency: www.thebonjouragency.com

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