Ever wondered how businesses can truly stand out in a crowded market? Join us as we welcome Michael Vickers, a entrepreneur and consultant, who shares his secret sauce for success: mastering business verticals. Michael promises to enlighten us with his insight on why identifying and owning specific niches is the game-changer you need to prevent business failure. With his practical strategies, you'll learn how to position your business as the go-to choice in your industry, ensuring that you not only survive but thrive amidst fierce competition.But that’s not all. We also explore the dynamic nature of business and the power of focus with personal anecdotes that illustrate the importance of adaptability. Whether it’s leveraging multiple niches or sharpening your focus on a single one, Michael emphasizes the necessity of evolving strategies in response to ever-changing market conditions. From the resilience of the pharma and tech industries to insights from the banking sector, this episode is packed with valuable lessons on diversification and strategic focus that can propel your business to new heights. Don’t miss out on these insights that could redefine your approach to success.-------------------------------------------------------------------------------------------------------------------Connect with Michael on LinkedIn:https://www.linkedin.com/in/rainmakerpro/Exclusively for our listeners, download your free copies of Michael Vickers Books!https://form.jotform.com/232465642633053Text us your ThoughtsSPONSORTEAM Referralhttps://teamreferralnetwork.com/san-diego-region/Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers. If you enjoyed the show - follow, rate, and share our podcast with your network!We'd love to hear directly from you:[email protected] with Laura and Mary on LinkedIn:https://www.linkedin.com/in/lauraobashore/https://www.linkedin.com/in/maryfainbrandt/https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcastThank you to our Sponsors:BuzzSproutThinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162Receive $20 through BuzzSprout's Refer a Friend ProgramTEAM Referral Network - SDhttps://teamreferralnetwork.com/san-diego-region/

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