"It’s always really more effective when a referral comes through from someone that they know and they trust. And so, people that you know they trust and kind of fall into the categories of an affiliate or influencer.". - Arlen Robinson, COO & Co-Founder at OSI Affiliate

This podcast covers:

What is an affiliate for business?
What is an influencer for business?
What is a business referral?
What does it mean to be an affiliate marketer/influencer marketer to drive business?
At what stage can a business owner begin affiliate, influencer, and referral marketing?
What is the difference between affiliate marketing and referral marketing?
How do you price an affiliate program?
How do I collaborate with influencers for my business?
What tools & processes does a business have to have in place when they are putting up an influencer + affiliate marketing?

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