Considering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors.James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years has changed marketing strategies, the need for an authentic and transparent voice, and creating career opportunities when entering a startup.This episode coversJames’ illustrious career prior to TutorfulCatalysing opportunities to work in a startupThe focus on being authentic, upfront & transparentChanging your marketing proposition/approach for the effects of Covid on the industryHow to alleviate common solopreneur/startup mistakesLinks and references at: https://www.acquiredigitaltalent.com/Get in touch: [email protected]

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