Breaches are happening every 39 seconds, and the cost isn’t just financial—it’s personal. We sat down with Dr. Damodar Sahu, co‑founder and chief growth officer of Data Safeguard, to unpack how privacy can shift from a box to tick into a durable growth engine. He explains why synthetic fraud is outpacing legacy defenses, how their patented Cognizable Computing Engine powers ID Privacy to spot risk in real time, and what it takes to turn trust into a competitive advantage that accelerates sales and strengthens brand equity.We dig into the human side of scaling: hiring privacy-native engineers alongside legal SMEs, building distributed teams across India, the U.S., and Canada, and using equity to align incentives with long-term value. Dr. Sahu shares a candid look at delegation—why handing off critical work is both terrifying and liberating—and the first-principles filter that helped the team navigate a crunch of partnerships, fundraising, and product milestones without losing focus: does this choice safeguard trust? That simple question became a compass for faster, clearer decisions.Looking forward, Dr. Sahu lays out a billion-dollar vision for 2028 fueled by a leadership culture rooted in empathy, co-ownership, and psychological safety. We explore practical tactics to prevent synthetic identity fraud before it happens, connect privacy impact assessments to revenue outcomes, and embed continuous compliance into daily operations. If you care about data privacy, AI risk, or scaling an enterprise product with integrity, this conversation offers a blueprint for turning security into a strategic advantage.Enjoy the episode? Follow, share with a colleague who owns security or compliance, and leave a quick review to help others find the show. Got a question or a take? Drop us a note and join the conversation.

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