In this conversation, Brad discusses strategies for maximizing revenue during Black Friday and the holiday season. He emphasizes the importance of understanding revenue peaks, analyzing advertising costs, and planning effective promotions. The discussion also covers the significance of timing in marketing efforts, particularly around key shopping days like Black Friday and Cyber Monday, and how to leverage gifting opportunities leading up to Christmas. Finally, Brad highlights the need for brands to adapt their messaging and strategies as they transition into the new year. Key Takeaways Understanding when to expect revenue peaks through BFCM How analyzing historical data helps in planning marketing strategies. Why your CPM and conversion rates will fluctuate significantly during Q4 When its best to start promotions to capture initial demand effectively. Why gifting messaging should ramp up as Christmas approaches. How to ensure your brand is correctly adjusting ad spend through the holidays How utilizing this free tool can maximize sales opportunities. The Post-Christmas strategies you should focus on to gain new year momentum. To grab the Q4 Calendar head here This episode is sponsored by Northbeam, the marketing attribution platform that we love here at Scalability School. If you're ready to cut through the noise, stop guessing, and actually see which ads are driving your business, book a demo at northbeam.io/demo, and tell them Scalability sent you. Join the club.  To connect with Andrew Foxwell send an email [email protected] To connect with Brad Ploch send him a DM at https://x.com/brad_ploch To connect with Zach Stuck send him a DM at https://x.com/zachmstuck Learn More about the Foxwell Founders Community at https://foxwellfounders.com/  

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