Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas

SBI, The Growth Advisory
16/11/2023 31 min

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Episode Synopsis

Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas. Martyn Etherington joins Mark Synek with SBI for the SBI podcast. Martyn is the CMO and Chief of Staff at Mitel, a global leader in business communication that easily connects employees, partners and customers.
The two professionals discuss the topic of buyer personas, and all the ways personas can be leveraged throughout your sales and marketing organization.
#B2B #Sales #Business #Leveraging #Marketing #Persona

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