In this episode, we're joined by brand strategist Asia Dore to discuss what it truly means to build a brand that positions you as an expert. Asia focuses on bridging the gap between what you want your brand to be and how it's actually perceived, empowering business owners to work within their "zone of genius."Highlights from this episode:Asia's three-step framework for establishing credibility and authority.Why the "curse of being an expert" makes it hard to see your own value.How to pivot away from work that isn't in your "zone of genius."Her candid take on why AI can't replace authentic creativity in branding.Get Asia's Powerful Positioning Masterclass for FREE with code SSMhttps://asiadore.com/powerful-positioning/Find Asia at:asiadore.comInstagram: @asia.doreSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

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