The story behind creating a brand new brand. When SES and IntelSat joined forces…Sequel, a branding and digital agency based in New York City, talks about the creative process to building a new tagline, motto and set of values.This episode features:Jen Decker (IntelSat/SES Brand and Digital Marketing Manager)Alex Reed (Head of Strategy and Research at Sequel)John Nishimoto (Partner and Executive Creative Director at Sequel) & Dana Gonsalves (Creative Director at Sequel)Find out more about this new chapter for SES and Intelsat: www.ses.com Satellite Stories podcast is presented by Kristina Smith-Meyer, SES content creative and development manager, Global Marketing Communications.

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