Listen "Social Media Advertising and the Mere Exposure Effect"
Episode Synopsis
These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional television all the time. Instead, they watch their shows online and spend a majority of their day on social media. https://www.sambuno.com/mere-exposure-effect-what-makes-you-choose-one-brand-over-another/
More episodes of the podcast Sambuno Marketing Journal
The Craft of Manufacturing Product Meaning
02/09/2025
Google Shopping Ads for eCommerce
03/06/2025
Search Engine Optimization takes time
04/07/2021
How to Use LinkedIn Effectively
29/06/2021
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.