In episode four of Salon Talk, we took a deep dive into the fascinating world of consumer buying patterns and explored the first four of twelve unique buyer types. From the Value Shopper, who seeks the best bang for their buck, to the Impulse Buyer, who can't resist a good deal, we covered the motivations and behaviors that drive each type of shopper. We also discussed how understanding these patterns can help salon owners and stylists tailor their services and marketing to attract and retain clients. Join us for episode five as we continue our journey through the world of consumer buying patterns and uncover the next four types of buyers that every salon professional should know!

Ver todos los episodios