Email marketing is one of the most cost-effective marketing tools for small businesses. It is easy to manage, gives you full control, allows you to establish direct contact with your customers and gives you data about which of your customers might be ready for a sales call. A good email marketing service enables you to create highly engaging emails, manage your contacts, segment users into groups, and track the performance of your email campaigns. Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
With that, let’s take a look at five of the best email marketing service providers and how they stack up against each other.

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