Ep. 110 – What are you really selling? Hint: It’s not your solution!

SALES with ASLAN
25/06/2021 24 min

Listen "Ep. 110 – What are you really selling? Hint: It’s not your solution!"

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Episode Synopsis

This week on #sALESwithASLAN, @tomStanfill joins once again to discuss how most sellers focus on business benefits or financial benefits of their solution (increase in profits or cost savings), but those aren’t the benefits that most likely motivate a customer to choose your solution. It’s how you make them feel – the emotional benefit that inspires a decision to take action. #B2Bsalesreps #prospecting #consultativesalesreps #salespodcast

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