What do you do when a customer says, “Just so you know, we’re getting more bids?” Well, that depends if they’re telling you that upfront or at the end of the appointment. If they’re saying it right at the beginning, then you should know that it’s a smokescreen and there is a way to get around that objection. Sam Wakefield gives an example of how you can turn that objection around, get the customer to admit that your offer is a better fit for them, and close that deal now. Listen in and add another tool to your toolbox of sales techniques!

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