HIGHLIGHTS2:50 How Sendoso started - finding creative ways to connect with people5:20 Interviewing for creativity 15:10 Building a strong company culture 20:20 Adapting to modern sales 24:58 Following up with customers27:41 Why stay with named accounts?  QUOTES4:57  “Creative thinking is one of those soft skills that are underutilized and undervalued… add creativity or if you want to be more creative that’ll be a skillset that will stand out”5:32 “I think creativity is something that all you CEOs out there - make sure that your sales leaders are interviewing for creativity”15:57 “I’m really trying to create a culture where it’s a ‘one team, one dream’ and the CEO is not too cool for school, he’s in the trenches working with everyone else.” 24:25 “People should not just disappear from a customers life, they should be around and the customer knows they're available and a part of a team that's helping lift everybody up.”26:51 “Any day can be ‘we love our customers day’” Connect with Kris Rudeegraap in the links below:LinkedIn: https://www.linkedin.com/in/rudeegraap/Website: http://www.rudeegraap.com/Twitter: https://twitter.com/rudeegraap You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

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