ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Story of a man who took Pepsi's joke too seriously ..."
Episode Synopsis
In 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV commercial, a teenager was featured in cool clothes and glasses walking out of a military plane. In many things on commercial Pepsi points were listed to get that item e.g. T-shirt for 75 Pepsi points. Listen to the podcast to know what happened next resulted in accidentally huge success of the marketing campaign...
More episodes of the podcast Sales & Marketing Stories by Concurate.
Chipotle's "Back to the Start" Campaign
04/12/2023
I'm Lovin It, are you?
29/11/2023
Do you dunk your Oreos in the dark?
21/11/2023
MasterCard's "Priceless" Campaign
17/11/2023
Red Bull Really Gives You Wings!
15/11/2023
Breaking Down BMW's Hire Campaign
10/11/2023
Decoding Lays' Claim to Fame
07/11/2023
The Beauty of Dove's "Real- Beauty" Campaign
03/11/2023
In God we trust