ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Do Cold Outreach Right"
Episode Synopsis
Have you heard that sales is a numbers game?
It is - if you treat people like numbers. That’s the ineffective way most people do cold outreach and the reason why everyone dreads it.
However, if you do cold outreach well - you’ll get a surprisingly positive response with very little effort.
It’s all about being intentional which is what I cover in this week’s episode with live examples.
Listen in to discover:
Identifying whether you need quantity or quality in your lead gen.
Pre-research that creates positive response from cold outreach.
Including storytelling to make your cold pitch stand out.
Empathy as a crucial (and often forgotten) element of effective cold outreach.
How to effectively follow up in your cold outreach without saying the same thing repeatedly like “just checking in”, for example.
It is - if you treat people like numbers. That’s the ineffective way most people do cold outreach and the reason why everyone dreads it.
However, if you do cold outreach well - you’ll get a surprisingly positive response with very little effort.
It’s all about being intentional which is what I cover in this week’s episode with live examples.
Listen in to discover:
Identifying whether you need quantity or quality in your lead gen.
Pre-research that creates positive response from cold outreach.
Including storytelling to make your cold pitch stand out.
Empathy as a crucial (and often forgotten) element of effective cold outreach.
How to effectively follow up in your cold outreach without saying the same thing repeatedly like “just checking in”, for example.
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