ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S4N 093: Alistair McDermott on becoming a Recognized Authority"
Episode Synopsis
Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission & Positioning screen in Mimiran CRM.
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