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Listen "57. Finding the Right Format | #PodcastAdvertising S1E57"
Episode Synopsis
Today's episode I'll discussing choosing the right format for your podcast sponsorship... Enjoy
Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host.
Step 2: Categories of Podcasting
Pre-roll 15 to 30 secs / start
Mid-roll 45 to 1 min / live reads
Post-roll 15-30 sec / end
As a general rule, mid‐rolls are the most expensive (I'll talk cost later)
The traditional success metrics are impressions and downloads per show.
Let's Connect
Joe Linkedin: https://www.linkedin.com/in/joealexlemon/
Website: https://salesculture.work/
SC Instagram: https://www.instagram.com/joealexlemon/
Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host.
Step 2: Categories of Podcasting
Pre-roll 15 to 30 secs / start
Mid-roll 45 to 1 min / live reads
Post-roll 15-30 sec / end
As a general rule, mid‐rolls are the most expensive (I'll talk cost later)
The traditional success metrics are impressions and downloads per show.
Let's Connect
Joe Linkedin: https://www.linkedin.com/in/joealexlemon/
Website: https://salesculture.work/
SC Instagram: https://www.instagram.com/joealexlemon/
In God we trust