ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Prices rising? It’s time to sell value"
Episode Synopsis
Episode 13: With prices on the rise across a broad range of industries, how can a value based selling approach help to overcome customer reluctance? In the first of 2 podcasts, we speak to industry expert Matthias Huckemann about this most business-critical of issues.
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