Thought Leader - Rusty Shelton on his book The Authority Advantage

Sage Thought Leadership Podcast
02/11/2023 8 min
Thought Leader - Rusty Shelton on his book The Authority Advantage

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Episode Synopsis

Rusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty.  Summary Introduction to Rusty Shelton. Focus on leading with the logo or entity. Showing the why and how. The shift away from making a profit to social responsibility Living your purpose and creating a profit.

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