A landing page is exactly that. It’s a landing page. It’s where your users land. For most B2B applications, specifically for what we’re going to be talking about in this episode, it’s going to be very focused around paid traffic and how using it in conjunction with running ads will increase the results. However, landing pages can be used when you’re sending out an email, you can set a link to go to a very specific page. That’s your landing page. It’s where the user enters your site. In many cases for this, we want a very targeted page outlining, highlighting some very specific points. And it’s going to be the points based on the specific use case, but that’s really the purpose.

Show Notes:
https://sage.agency/marketing/the-guide-to-landing-pages/

Ver todos los episodios