ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What’s in a Brand? How ESG Risks Can Make or Break a Brand"
Episode Synopsis
What do Nike, Wells Fargo, and BP have in common? They have all experienced controversy related to environmental, social, and governance (ESG) risks that has affected their brand value. The growth of intangible assets (e.g., brand value), which now comprise 90% of the S&P 500’s total assets, emphasizes the importance of ESG analysis and considering risks that aren't always reported on company financial statements.
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