ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why Abstract Language Kills Clarity (and What to Say Instead)"
Episode Synopsis
Ever felt like you're saying all the "right" things about your work… but it's still not landing? If you're using abstract or vague language (think: "alignment," "expansion," or "unlock your potential") your audience might not actually understand what you do. In this quick episode, we explore how to speak with more clarity, without reverting to pain point marketing. You'll learn how to make your message more tangible, grounded, and resonant, while still honoring your audience’s agency and desires.bonniesorsby.com
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