Double your insights and control with a combined SaaS Management Platform and Software Asset Management strategy. SAM tools excel at on-premises management, but SMPs uncover the invisible: longtail SaaS apps, shadow IT, and hidden risks. In this episode, Jason Owens, Sr. Director, Global ITAM at Salesforce, reveals the magic of using both an SMP and SAM tool – unparalleled visibility, cost optimization, and streamlined management you get using them together. Key Takeaways[03:05 - 05:41] Redefining roles of software asset managers in digital transformation[06:04 - 08:15] The evolution and impact of software asset management[08:16 - 10:21] Two different personas in SaaS today, thoughts on audits, renewals, license positions and more[10:26 - 13:28] The value challenge in software licenses[14:08 - 15:47] Navigating the value of SaaS management in enterprise-level software[15:50 - 17:33] Having both a traditional SAM solution and SaaS management solution[18:33 - 21:09] The strategic shift to proactive SaaS management at Salesforce[21:10 - 23:59] Measuring utilization and sprawl at Salesforce[24:03 - 26:46] Managing SaaS strategy for onboarding companies year over year[26:51 - 30:37] Harnessing AI for transformational asset management

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