Tracy discusses changes in marketing over the past several years and the first things she did after joining OpenSesame as CMO.BIOTracy Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, mid-market, enterprise, and OEM. She has start-up, public company, and M&A experience, and has marketed to line-of-business executives, end users, IT, and C-suite.Over her career, Tracy also held CMO positions at Alation, InsideView, MarkLogic, and senior marketing roles at Ingres (now Actian), Postini (acq. by Google), and Business Objects (SAP company).TIMESTAMPS01:15 Making changes after joining a new company as a CMO04:35 Evaluating Marketing strategies from the outside09:35 Measuring contents’ ROI 12:15 What is OpenSesame?19:35 Go-to-Market Strategy, and Role of Partnerships24:25 Building a Pipeline29:25 KPIs to measure Product Marketing 38:50 Changes in SaaS marketing over the years42:40 ChatGPT and AI in MarketingSupport this podcast at — https://redcircle.com/saashimi/donations

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