ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why bad client results are actually a good thing"
Episode Synopsis
Have you heard the story of how negative feedback transformed Instagram from a gaming app to a photo-sharing platform? Todd and Casey discuss how bad data can sometimes be good. Negative feedback can be valuable in shaping successful products. They emphasize the need for honest feedback in building effective business relationships and the role of data in driving improvement.
Takeaways
Data, whether positive or negative, is valuable and can be used to drive action and improvement.
Honest feedback is essential for building effective business relationships and driving customer success.
Delivering negative feedback in a timely manner is crucial for course correction and maintaining transparency.
Avoid the roles of villain, victim, or hero in customer success and focus on being a trusted advisor and partner.
Contents
00:00 Introduction and Importance of Data
04:24 The Power of No and Honest Feedback
12:59 Data as a Touch Point in the Journey
30:11 Homework Assignment: Fact or Story?
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred
Takeaways
Data, whether positive or negative, is valuable and can be used to drive action and improvement.
Honest feedback is essential for building effective business relationships and driving customer success.
Delivering negative feedback in a timely manner is crucial for course correction and maintaining transparency.
Avoid the roles of villain, victim, or hero in customer success and focus on being a trusted advisor and partner.
Contents
00:00 Introduction and Importance of Data
04:24 The Power of No and Honest Feedback
12:59 Data as a Touch Point in the Journey
30:11 Homework Assignment: Fact or Story?
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred
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Establishing New Success Metrics for Customer Education with Todd Kirk and Casey Trujillo
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The Evolution of Customer Success Strategies with Dan Steinman, Director @ Colson Fellows
28/10/2025
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