Sometimes what customers say they want is different than what they actually want. Today, we're re-capping how to use "the magic wand" question to uncover the real pains, challenges and goals you client has. The closer you can get to unearthing that information, the better shot you have at delivering the kind of value that really matters to your clients.

Takeaways

Maintaining open communication with customers is crucial for building successful relationships.
Customer feedback plays a vital role in shaping product improvement and service delivery.
Layering questions can help uncover deeper customer needs and desires.
The 'magic wand' question is a powerful tool to prompt customers to envision their ideal outcomes.
Understanding user behavior and actions is essential for designing effective software solutions.
Revealing pain points and benefits helps align customer goals with product capabilities.
Powerful questions can enhance customer engagement and collaboration.

Resources
⁠⁠⁠⁠⁠⁠Connect with Casey⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠Connect with Todd⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠Visit the show page⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠Get to know BrainStorm⁠⁠⁠⁠⁠
Credits
Show direction: ⁠⁠⁠⁠⁠Debra Wilson⁠⁠⁠⁠⁠
Show design: ⁠⁠⁠⁠⁠Kensie Smith⁠⁠⁠

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