Joe Kowalski $1B Mistake? Picking the Wrong Vertical

SaaS That App - Building B2B Web Applications
08/07/2025 46 min
Joe Kowalski $1B Mistake? Picking the Wrong Vertical

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Episode Synopsis

In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world.

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